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Home | Olin Business School Says Customers Gained through Google Search Ads Are More Valuable than You Think |
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Olin Business School Says Customers Gained through Google Search Ads Are More Valuable than You Think
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- April 19, 2012
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Experts at Olin Business School, Washington University in St. Louis, received the 2012 Olin Award for establishing a new approach for measuring the success of Google search advertising.
New research from Olin Business School, Washington University in St. Louis finds conventional methods under-value the buying power of customers who respond to Google search ads.
In a down economy where advertisers are concerned about every dollar spent, a team of researchers at Olin Business Sch...
- Read more at:http://www.1888pressrelease.com/olin-business-school-says-customers-gained-through-google-se-pr-390838.html
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