Coco Chanel never took a marketing class, but she's helping teach one this semester at Olin Business School, Washington University in St. Louis.
Students in the new course, "Luxury Apparel-Marketing B53" are examining case studies of brands that make up the $237 billion industry that has its roots in Chanel's famous perfume and little black dress.
Researching the strategies, financials and business models of Europe's prominent luxe appare...
