ResearchWorks, Inc.'s President and CEO Moshe Engelberg, PhD shares a proven four-step process for strategically determining and executing the optimal positioning, messaging and creative needs for new product launches.
SAN DIEGO - As people close to the industry know, Health IT is getting more and more cluttered with new marketing campaigns and products, making it more difficult to successfully launch new products. At the Health IT Marketing and PR Conference in Las Vegas earlier this month, ResearchWorks, Inc.'s ...
