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Home | Groupon Business Model Is Flawed

Groupon Business Model Is Flawed

  • June 17, 2011
  • Olin Business School at Washington University in St. Louis marketing expert says that Groupon's current popularity may lead to an unsustainable long-term business model.

    While Groupon is popular at the moment, the company's business model may not be sustainable over the long term, says a marketing expert at Olin Business School, Washington University in St. Louis.

    "The only way for businesses to justify the 'loss leader' promotion that Groupon uses to acquire ne...
  • Read more at:http://www.1888pressrelease.com/groupon-business-model-is-flawed-pr-311531.html
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