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Home | Consumers Beware: Olin Business School's 2012 Marketing Forecast Calls for Guerilla Tactics and More Viral Ads |
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Consumers Beware: Olin Business School's 2012 Marketing Forecast Calls for Guerilla Tactics and More Viral Ads
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- December 24, 2011
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As traditional advertising becomes less effective, Olin Business School's professor of marketing anticipates more viral and non-traditional marketing to engage consumers and create awareness more effectively this new year.
Olin Business School marketing expert Seethu Seetharaman predicts more viral marketing and non-traditional product placement will be used to grab consumers' attention in the new year.
Emerging concepts such as crowdsourcing, viral Internet campaigns, product placements and guerilla promotions wil...
- Read more at:http://www.1888pressrelease.com/consumers-beware-olin-business-school-s-2012-marketing-fore-pr-361034.html
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