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Home | Atari's 1979 Plans for McDonald's Revealed in Original Drawings Heading to Auction

Atari's 1979 Plans for McDonald's Revealed in Original Drawings Heading to Auction

  • November 12, 2026
  • Previously unpublished design materials from Atari executive Roger Hector envision arcade games, interactive drive-through entertainment, and a new experience for children at McDonald's restaurants.

    CONCORD, N.H. - In 1979, as video games were beginning to transform American entertainment, Atari was exploring an unexpected opportunity: bringing interactive gaming into McDonald's restaurants. The original drawings and corporate presentation materials documenting that proposal have been preserved...
  • Read more at:https://www.1888pressrelease.com/atari-s-1979-plans-for-mcdonald-s-revealed-in-original-drawi-pr-774370.html
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